I used to literally sit at my father’s feet while he made business to business calls, to introduce himself, and to set appointments.
He was a spectacular telemarketer, before that word was invented.
His formal title varied, but one of them was, Account Executive. Wherever he worked, he rose to the top in sales, and his earnings […]
If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, “How do I convert prospects into customers?”
There are a lot of people out […]
As you might expect I spend a lot of time working with sales professionals helping them to breakthrough their personal barriers. In doing so it always amazes me that the same “reasons” for under-performance arise again and again. Salespeople look me in the eye and voice these “reasons” as if they’re real and as if […]